How Artificial Intelligence Will Affect SEO

Artificial intelligence is burgeoning and coming into good shape with every next day. The perfect evidence is the introduction of Rank-Brain by Google that has debuted in the market with enhanced search results. The changing trend in the policies of the search engine has always been concerning for the digital marketers, but this recent step by Google to hand over most of the search processing to AI is something every eye see with suspicion how worst or best it would affect their rankings in search engine. Here are few ways that one needs to know how it can affect SEO:

1. Black Hat Techniques:- The coming days are going to be way harsh for the black hat technique users who apply various tricks to manipulate search engines to drive traffic to their website. Some of the well-known tricks like duplicate content, keyword stuffing, cloaking, gateway pages, and hidden content will easily get located under the radar of artificial intelligence, and such websites will get either banned or warned to avoid such mistakes in future. With excellent technology in use, search engine ranking will become purely based on natural methods that don’t disturb the users or violate any rules of the search engines.
2. Page rankings:- As AI gets known about the most viewed pages and how best it served the users’ purpose, it will alter the search results accordingly. The rank of the websites prior to previous rules will change and only websites with the top content will come high in search engines. The websites that are found guilty will have to work hard to please the computerised support; means only genuine work will bring them back in order.
3. Content relevance:- AI algorithms will adopt advanced means to assess the contents timely to check whether contents are relevant to the website or done with a purposely to get mass attention only. The relevant, valuable, and quality content will be given top preference in the ranking system. Digital marketers will have to work hard to impress the intelligent technology in the first try with substantial offering to the readers or users. AI will check how soon a website gets updated with fresh content. Based on the result, the ranking system will work.

As the new technology is evolving in the game of digital marketing, enterprises have started to make use of digital marketing agencies to rank high in search engines. And this is quite necessary now because users have a lot of complaints about the present scenario of the search engine ranking. Firms located in Auckland can take the help of digital marketing agencies like Digitalabs to ensure better SEO services in Auckland.