Web Services Company in New Zealand

Artificial intelligence is burgeoning and coming into good shape with every next day. The perfect evidence is the introduction of Rank-Brain by Google that has debuted in the market with enhanced search results. The changing trend in the policies of the search engine has always been concerning for the digital marketers, but this recent step by Google to hand over most of the search processing to AI is something every eye see with suspicion how worst or best it would affect their rankings in search engine. Here are few ways that one needs to know how it can affect SEO : Black Hat Techniques: - The coming days are going to be way harsh for the black hat technique users who apply various tricks to manipulate search engines to drive traffic to their website. Some of the well-known tricks like duplicate content, keyword stuffing, cloaking, gateway pages, and hidden content will easily get located under the radar of artificial intelligence, and such websites will get either banned or...

By 2020, it is considered that AI will completely dominate the functioning of the enterprises and occupy most of the essential tasks that are out of reach of the humans. Since the world is always advancing in high-tech mode, the age of AI has just started showing the effect with the Google’s RankBrain that is transforming the concept of SEO . It is going to be either beneficial or adverse for the large number of users who are keeping a constant eye on the search engine optimization to gain good rank in search engines. Let’s have a look at the salient features of AI and its effect on the SERP: Remove the bad tactics: As the artificial intelligence is taking over the functioning of the search engines, it will work to assess the tricky behaviors of the webmasters and link builders. As the AI will step into the second phase after analyzing and gathering the vast amount of data, it will quickly detect and recognize the patterns used by blog networks and other link schemes. If a web...